Beansprout Networks is a 3-year-old Internet company, to promote effective communication between parents and pediatricians and child care providers who care for their children. With a significant foundation for the market, it has attracted considerable attention from both venture capitalists and analysts Health. Founder James Chang must now investigate its internal strategy, given its desire to maintain a strong, vital, entrepreneurial culture by the rapid growth in staff, the growing need for a structure, and the ongoing problem of combining both high-tech and high-touch skills. "Hide
by Theresa M. Amabile, Rasheea Williams Source: Harvard Business School 15 pages. Publication Date: August 10, 2000. Prod. # 801 079-PDF-ENG