To a network of 21 centers across Hong Kong, Beacon Group had started growing from 3 small classrooms on the fourth floor of a building, after more than 25 years of operation with over 60,000 students registered per year. The crucial long term challenge for the business was that because of low birth rates in Hong Kong, over the next ten years there will be a precipitous drop in the amount of senior secondary school students, who demand for the lion's share of market for tutor services as they prepare for the Hong Kong university admission test.
Providing this demographic shift that was forthcoming, Beacon Group needed to locate new sources of demand for their services. Options included growing into Mainland China, establishing new on line offerings to lower costs and further to introduce new services and products to appeal to a more diverse set of students. Along with this core challenge, the case provides opportunities to go over these issues: how leaders can design creative bonus systems to attract and retain essential professional talent, and how a family business can scale in the surface of numerous challenges.
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: June 29, 2015 PRODUCT #: 415082-HCB-ENG
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