The three component case discusses managing the predicament of compliance versus entrepreneurial conclusions ("intrapreneurship") in a sizable corporation and decision making procedures in mature markets (here: US HQ) vs. emergent markets (here: Russia). The case concerns a medical devices business as well as the life sciences industry; yet, market mechanisms are applicable to other industries as well.
In Case A, a tempting business opportunity is faced by two experienced Russian supervisors: founding a professional education facility for health care personnel in one of the very most comfortable areas of Central Asia appears to offer win-win scenarios for all stakeholders. Case B aims at strengthening the pupil's capabilities for thinking about choices and acquiring the tenacity to pursue entrepreneurial ideas. The case closes in the third section by asking "Was it worth it?"
PUBLICATION DATE: March 22, 2013 PRODUCT #: ES1381-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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