The three part case converses managing the predicament of compliance versus entrepreneurial decisions ("intrapreneurship") in a big corporation and decision making procedures in mature markets (here: US HQ) vs. emergent markets (here: Russia). The case deals with a medical device business and also the life sciences industry; nevertheless, market mechanisms are pertinent to other sectors too.
In Case A, two seasoned Russian supervisors feature a tempting business opportunity: founding a professional schooling facility for health care employees in one of the very most prosperous regions of Central Asia seems to offer win-win scenarios for all stakeholders involved. Case B aims at strengthening the student's abilities for developing the tenacity to pursue entrepreneurial ideas and thinking about options. The case scenario concludes in the third segment of the section by suggesting “Was it worth it“?
PUBLICATION DATE: March 22, 2013 PRODUCT #: ES1371-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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