Two recent graduates of the MBA to get a little sick and metal-processing company that made small parts aerospace industry. Thanks to the clever use of the-art manufacturing, engineering, and marketing / sales concepts, they have turned the company into a growing and profitable business. Owners must now decide what new business opportunities for considering that they have a market share leader in its niche. "Hide
by H. Kent Bowen, Jennifer Kochman, Sylvie Ryckebusch Source: Harvard Business School 25 pages. Publication Date: July 12, 1996. Prod. #: 697004-PDF-ENG
Related Case Solutions & Analyses:
Creating a Web Site for Medisys Health Group Inc.
Newmans Own Inc.
Jeanne Lewis at Staples Inc. (A)
TakaDu
CJ E&M: Creating a K-Culture in the U.S.
Herborist: A Chinese Personal Care Brand Goes Abroad
Parsons Brinckerhoff: The Second Avenue Subway (A)
Assistant Professor Jo Worthington (B)
Wal-Mart Puerto Rico: Promoting Development Through a Public-Private Partnership
ASICS: Chasing a 2020 Vision
