Bayer CropScience in India (B): Value-Driven Strategy Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

The case discusses the importance of the development and the implementation of the strategy by bringing to the fore issues of ethics, responsible leadership, social initiatives in emerging markets and global tensions on the ground in the area of corporate social responsibility. It examines how Bayer CropScience turned to the problem of child labor in the cotton seed supply chain in rural India between 2002 and 2008. Bayer had been operating in India for over a century. In December 2002, the Bayer Group completed the acquisition of India-based Aventis CropScience. Bayer CropScience first learned about the incidence and prevalence of child labor in its recently acquired India-based operations cottonseed months post acquisition in April 2003. Acquisition of Aventis brought on board the famous Indian companies ProAgro that have already been operation for the production of cotton seed and marketing - a new segment of the supply chain for Bayer. Child labor was widespread in cotton seeds - a traditional practice is perceived as a tribute not only to the Indian farmers, but also hundreds of Indian companies, about 90 percent of the market. This is in addition to Bayer CropScience in India (A): against child labor, product # 9B10M061, and focuses on the development of Bayer value-oriented strategy on three pillars. Communication, implementation, and education "Hide
by Satyajeet Subramanian, Charles Dhanaraj, Oana Branzei Source: Richard Ivey School of Business Foundation 7 pages. Publication Date: January 26, 2011. Prod. #: 910M62-PDF-ENG