Battling for the palm of your hand Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Battling for the palm of your hand Case Solution

Concepts & Theories

The leading companies in the industry have been driven by the innovations and the technology that the customers demands. A few years ago most customers demand upgraded camera features but recently the customers demand upgraded versions of the software and hardware features of the device as Apple upgrade its software as well as hardware i-e Battery life, Charging timing, and new camera features. While thesefeatures are the driver of the increase in sales and expansion of the market. However, well-established companies could not survive in the industry because of the ODM theory that has an effective role in the mobile market and due to this concept, most of the leading companies fail to sustain their customer market (Fragapane, 2020).

The ODM stands for Original design manufacturers that sell their manufactured handsets to other companies while electronic manufacturing services (EMS) are the main outsources. Most market analysts refer that the ODM as the biggest risk for already established companies that are developing their market by using ODM theory.l most of the ODM companies are located in China, Taiwan, and Koria where these companies manufactured the devices and sell them to customers that hurt established companies like Nokia, Samsung, Apple, HTC, and Google Pixel. Northstream, a Swedish consultancy, predicts that the number of handsets manufactured by ODMs will raise from 9 percent in 2002 to around 30 percent by next year.

The manufacturing of mobile handsets is not a much easy task as it required various software and hardware and one mobile handset is been manufactured by a contributing of various companies which leads to manufacturing a completed operating device that can be used. However, ODMs manufacturing is somehow risky for well-established companies that would have a critical impact on the development of the company and it would possibly have a negative impact on the mobile market.

The industry nature is mainly dependent upon the customer's behavior as the sales of mobile handsets in the last two years shows that most customer prefers to buy handsets that have high-quality of features soft and hardware features that include battery life, processor, and camera features that enable the customer to by the product. The industry needs to develop marketing strategies that allow the coampnies to retain the customer market while it is very important for the industry to develop certain rules and strategies that limited the outflow of the services in the ODMs because due to the ODMs and EMS the biggest companies of the industry could not maintain their market. Furthermore, industry development is based on innovations and the development of new software that enables customers to attract to the new handset (Kim, 2019).

Assessment

Every industry has certain factors that could be drivers or barriers to its business. In the mobile industry, the most influential factor that has a vital role in the development of the market is the hardware and software of the handsets. However, the market of the industry is highly competitive which is why no company retains its brand legacy or customer market for a long period.

According to marketing experts, the ODM has a critical impact on the industry that increase the sales of the handsets the companies were selling 5 years ago. Furthermore, the development of the market in the industry depends upon the marketing strategies of the company as well as the manufactured handset. Most companies have failed to execute their business operations in the mobile industry due to the fake promises of the company to their customers that have an aggressive impact on the customer market. However, the developing companies in the mobile industry have strong links with the ODMs that help the companies to manufacture the devices in bulk quantities while maintaining the quality of the handsets. In the initial stages, Nokia and Samsung have a strong relationship with the ODMs due to which these companies developed an efficient market and expanded the mobile market due to critical issues the company break the relations with ODMs so which is why the companies fail to maintain the quality of the companies and the customers started complaint regarding the software and hardware of the handsets.

The companies need to develop good relations with ODMs as the countries that have most of ODMs companies include China, Taiwan, Japan, and Korea which are the main hub of ODM. The market development of a company is dependent on the quality of the services and products as well as the market competitiveness. Currently, the highly competitive companies that have strong and deep-rooted business across the globe include Apple, One plus, and Oppo Company which have held an extended market as the company successfully implement marketing strategies that allow the companies to develop profitable and huge revenue-generating companies. As per the marketing report, the influence of the ODM on mobile companies has both negative as well as positive impacts that somehow resist the company to sustain its brand legacy as Samsung and Nokia had so, the nature of the mobile industry has volatility due to which it is very difficult for the company to maintains the market.

Conclusion

The mobile industry is one the most successful industry in the world that have strong loyalty based-customer market and generated huge revenue as compared to the other Industries. However, the industry has high competitiveness as compared to the other companies so that is whydifficult for new companies to enter the company as there is the presence of well-established companies are there. Furthermore, there are two main highly influential factors in the industry which include ODMs and EMS that have a significant role in the development of the industry (Kim, 2019).......................

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