BATTLE BETWEEN APPLE, MICROSOFT AND GOOGLE Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Solution No.1

Apple Inc. is a multinational company which is considered one of the most innovative companiesin the world due to its strong emphasis on research and development. Apple has always believedin innovation and has involved itself in value addition of the products to remain a competitiveforce in the industry of information technology. The firm always eagers to bring new features and designs in the products and services.The factors that contribute to the success of the firms are innovation, design and simplicity.Concerning theconvergence strategy of applecorporation, they are now (since2010) evaluating theircompetitors' strategies instead of just practicing innovation to remain competitive in the marketplace like they did in the mid-1990‘s.

Google performs successfully in the market and provides storage and retrieval of information across online platform. Google believes that product development strategy may provide a competitive edge;thisis the reason that it isinvolved in value addition activities. The difference between Google and Apple’s approachis the Data and Designelements. Google is concentratedon providing more stuff to the users while Apple’s focused on creating efficient designs. As compared to the past strategy of Google in the 90s, it is now more focused on developing new algorithmic mechanisms for the desired results that customers use in search engines.

Microsoft has become a leading player in the field of information and technology during the last decade. The company operates on five major sections including Windows and Windows Live Division, Online Services Division, Entertainment, Tools and Servers. Microsoft approachrevolves around capturing the market from top to bottom while Apple operates in the market from the bottom up approach. Microsoft consolidated its vision around its understanding that the customers require tools for a diversified range of productivity. While Apple operates in the market by providing the latest brandof laptops, tablets and smartphones with different objectives, Microsoft strategy of 2010 focuses on developing their business model. During the mid-1990s; the company realized that it is better to change the technological standards and develop a business model in an organized way.

Solution No.2

Apple Inc. is one of the leading consumer brands in the world and rated amongst the top brands in regard tocustomer satisfaction, it has recently announced apartnership with IBM to restructure the firm.Itis one of the top strategic move for the Apple to gain competitive advantage in the industry like it previously did. The deal will couple Apple’s tablet and mobile hardware with IBM’s services; comprise of its Big Data, security infrastructure and the cloud. This is not the first time that these two brands coupled to worktogether, they also did it in the 1970s and early 1980s. During the 1990s, these schemes become unsuccessful due to their lack of capabilities to achieve the objectives.

Microsoft reorganizes the needto shift focus on hardware products to successfully compete with other competitors like Apple and Google (which are focusing on both software and hardware technology). The CEO of Microsft, Steve Ballmer suggested various changes in the management, including therestructuring of departmental heads of different sections. In the domain of social media, Google is the leading brands in the industry. It has implemented various strategies to win the heart of customers and their loyalty. Google’s double click strategic move proved to be vital to increase the market share;it fortifies entry into the business of advertising whichfrustrates Microsoft in online search)............

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