BASIX, an Indian microfinance corporation, must decide whether to continue selling weather insurance to its customers. Completely new financial product, weather insurance pays, if measured rainfall during the growing season falls below a pre-limit. Mr. Sattaiah, managing director of the bank BASIX, said the revised policy for the coming season, weighing the costs and potential risks expanding the product against the potential benefits. "Hide
by Sean Cole, Peter Tufano Source: Harvard Business School 15 pages. Publication Date: February 13, 2007. Prod. #: 207099-PDF-ENG