Provides a set of easy, step-by-step guides for some analytical techniques that can be useful in the analysis of the cases discussed in the "Competing and Winning through Customer Information" (CWCI). In the instructions that follow the use of data from the three cases in this course: Slots, tables, and All That Jazz: Managing customer profitability in the MGM Grand Hotel, MercadoLibre.com and Bancaja: Developing Customer Intelligence (A). These data sets are available upon request of the author. "Hide
on F. Asis Martinez-Jerez 42 pages. Publication Date: May 18, 2007. Prod. #: 107073-PDF-ENG
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