The purpose of this note is to provide a set of easy, step-by-step guides for some analytical techniques that can be useful in the analysis of the cases discussed in the "Competing and Winning through Customer Information" (CWCI). In the instructions that follow the use of data from the three cases in the course: "Slot machines, table, and All That Jazz: Managing customer profitability in the MGM Grand Hotel," HBS No. 106-029, "MercadoLibre.com," HBS not. 106-057 and «Bancaja: Developing Customer Intelligence (A)," HBS No. 107-055. These data sets are available upon request of the author. "Hide
by F. Asis Martinez-Jerez 40 pages. Date : February 6, 2009. Prod. #: 109052-PDF-ENG
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