The aim of this note is to supply a set of easy, step-by-step guides for some analytical techniques that are useful in the evaluation of cases discussed in the course "Competing and Winning through Customer Information" (CWCI).
The instructions that follow use datasets from three of cases in the course: "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel," HBS No. 106-029, "MercadoLibre.com," HBS No. 106-057, and "Bancaja: Developing Customer Intelligence (A)," HBS No. 107-055. These datasets are accessible upon request from the author.
PUBLICATION DATE: February 06, 2009 PRODUCT #: 109052-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
