In late 1998, Jonathan Bulkeley, recently named general manager barnesandnoble.com, faced with a problem. As the second leading online seller for Amazon.com, barnesandnoble.com must build its market share. With Forrester Research predicts that the market for online bookselling to grow to $ 3 billion in 2003, as if barnesandnoble.com attract more "newbies" coming to the website and become its leading online seller - as it was in the bricks-and-mortar world - in the long term, "Hide
by Jeffrey F. Rayport, Dickson L. Louie Source: HBS 9 pages. Publication Date: February 1, 2001. Prod. #: +901023- PDF-ENG
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