Erik Dejonghe, senior vice president and chief operating officer of Barco group, explains the key events and issues that affect the Barco 1990s. Topics include market segments, compared to the general niche products, finding new uses for graphic projection technology, and the company's relationship with its main rival, Sony. "Hide
by Jean-Philippe Deschamps, Nirmalya Kumar Source: Video Supplement Published: November 23, 1998. Prod. #: IMD501-VIN-ENG
Related Case Solutions & Analyses:
Managing Co-Branding Strategies: Global Brands into Local Markets
Risk Exposure and Hedging
DoubleClick Buys Abacus (A)
Market Failures
Apple Computer–John Sculley Chairman & CEO–Presentation to ISMP Participants July 6 1992 Video
Leading Innovation at Kelvingrove (A)
The Home Depot, Inc.
Lego Friends Case
Chicago Apartment Investment
Zappos.Com: Developing A Supply Chain To Deliver Wow!
