Provides an overview of Exchange Traded Funds (ETF) industry and highlights the leading role that Barclays Global Investors (BGI) has played in this emerging asset class. BGI launched its first branded ETFs iShares in 2000, and by mid-2007 BGI been a global leader in the $ 600 billion market ETF. Success in BGI began to attract interest from other major asset management companies, and Lee Kranefuss, Director General of BGI iShares business to think about how BGI have to compete in a crowded market. If BGI to expand into Europe and Asia more aggressively? If BGI, is a big manager of a 401 (k) assets for corporations to pursue a 401 (k) market with its products iShares? BGI will have to reduce their fees as other competitors such as Vanguard began marketing their "cheap" ETF products? "Hide
by Luis M. Viceira, Alison Berkley Wagonfeld Source: Harvard Business School 31 pages. Publication Date: November 8, 2007. Prod. #: 208033-PDF-ENG