Barcelo Hotels Resorts and must decide whether to allow its numerous hotels and continue to take individual campaigns or work the first time, enterprise-wide promotion. Complicating the decision is the fact that many of the hotels in its portfolio are very different in nature, customers, positioning and places. "Hide
by John T. Gourville, Marco Bertini Source: Harvard Business School 29 pages. Publication Date: February 18, 2011. Prod. #: 511108-PDF-ENG
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