Conor O'Toole, internet business executive, should consider how to take the Bank of Ireland online. Bank, and Ireland, and most of continental Europe, lagedlagged behind the U.S. in adopting Internet techologytechnology. O'Toole wondered how he should prioritization of limited resources, it had to invest in Internet initiatives. He thought that the bank, established in 1783, the lack of opportunities that competitors captureingcapturing. He had to decide what financial products to navigate successfully in the Internet and in what order. He wondered how he could justify the massive investment in the construction of a new network infrastructure, new conditions of sale, and the new content at a time. Finally, he thought, how to pass online challenges and opportunities for senior management. "Hide
by John J. Sviokla, Michael Quinn Source: Harvard Business School 15 pages. Publication Date: July 27, 1998. Prod. #: 399012-PDF-ENG
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