Bank of America has pursued a strategy of growth through acquisition. The bank obtained Countrywide Financial in 2008 and Merrill Lynch in early 2009, but at exactly the same time took on $100 billion in exposure and toxic assets to potentially enormous losses in the mortgage industry.
After being bailed out by the U.S. government preventing what would have been the largest bankruptcy in history, Bank of America is looking to the future and new opportunities. Stephanie Miller is portion of a team tasked with developing a fresh strategy for the bank. How should the bank place itself strategically to compete and grow in the foreseeable future?
PUBLICATION DATE: January 06, 2012 PRODUCT #: MH0007-PDF-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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