This case addresses the Bank of America Corporation proposed joint venture with China Construction Bank, to enter the Chinese credit card market. The case is based on matters of strategic alliances in foreign markets and the state of the banking and credit industry in China as a whole. Learning objectives include: 1) understanding the business model of the transfer to the external market and assess the effects of political, economic, social and technological environment on the firm's strategy in this market, 2) an understanding of the institutional context of business in a foreign country - in particular, the regulatory aspects of the banking industry China, and 3) examine the cultural implications of business decisions, and the need to understand the nuances of the business model, while translating it into a radically unfamiliar environment, and 4) an understanding of the role played by local partners in joint ventures and to study some aspects of partnership strategies to address institutional deficiencies. "Hide
by Charles Dhanaraj, Jing Li, Justin W. Evans Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: July 28, 2010. Prod. #: 910M55-PDF-ENG