IMD-3-2159 © 2010
Turpin, Dominique; Hamilton, Stewart; Kassarjian, J.B.M.; Sjoblom, Leif; Vollmann, Thomas E.; Hutton, Sarah; Shaner, Janet
This case explains the launch of an inexpensive motorized bike in Bangladesh. The Khala, a "powered bike" is to be produced in Langah Bicycle Company's own plant in Bangladesh. Effectively dealing with the item needs a complete understanding of the regional environment in Bangladesh (prospective client sectors, competitive environment, federal government restraints) in addition to an understanding of the economics of the project: marketing and production expenses; distribution.
Knowing goals: This case can act as an integrative case, workout or evaluation where individuals resolve marketing, production and monetary concerns at the same time.
Subjects: Bangladesh; Marketing; Motorbike; Bicycle; General management
Settings: Bangladesh; Bicycle; Transportation; Motorbike; 2009
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