Mexico Office of large U.S. bank asked customers to develop cross-currency swaps, derivative financial products. The case for the new product development process in the area of financial services, as well as the problems and issues raised in the development of products in a volatile environment. "Hide
by Marco Iansiti, Alberto Moel Source: Harvard Business School 20 pages. Publication Date: November 15, 1996. Prod. #: 697044-PDF-ENG
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