The case presents a review of the key facts related to the amalgamation process experienced by three companies, Bancolombia, Conavi and Corfinsura, during 2006 and 2005 in the Colombian financial market. The amalgamation decision emerges from directors and senior executives visualizing an incoming essential market transformation - adjustment in business regulation, progress in international competence and consolidation of principal players - and their further response in order to adapt to the brand new economic conditions.
Considering the very fact that the success rate of amalgamation processes is not above 30 per cent, the continual financial results attained by Bancolombia from the very start of the integration process are robust indicators that ask investigation into what was done and how it was done.
PUBLICATION DATE: December 19, 2011 PRODUCT #: W11579-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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