Corporate social responsibility is essential to the company’s image and it was made by aBN AMRO ACTUAL, adding to customer focus and revealing its worth. Leaders developed the Bank of Value motif and executed it through tasks such as microfinance in poor communities oriented lending products, socio-environmental screening of suppliers and customers, employee diversity, and reduction of waste and recycling.
It is the fourth biggest private bank in Brazil, and its top leaders are assessing the first four years and wondering what to do next, as competitors adopt similar practices, reducing its competitive advantage, and as it wants to ensure its impact on social change in a country with daunting social issues.
PUBLICATION DATE: April 13, 2005 PRODUCT #: 311S04-HCB-SPA
This is just an excerpt. This case is about STRATEGY & EXECUTION
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