ABN AMRO REAL ESTATE made corporate social responsibility central to its brand, adding to customer focus and reflects its values. Guide developed by the Bank of the theme and through activities such as microfinance in poor communities, environmentally oriented lending products, socio-environmental screening customers and suppliers, employees, diversity and waste reduction and recycling. Now, the fourth largest private bank in Brazil, its leaders evaluate the first four years and wondering what to do next, as competitors adopt similar practices, reducing its competitive advantage, and how it wants to ensure its influence on social change in the country with huge social problems. "Hide
by Rosabeth Moss Kanter, Ricardo de-Reisen Pinho Source: Harvard Business School 24 pages. Publication Date: April 13, 2005. Prod. #: 305100-PDF-ENG
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