Returning to Banco Ciudad two years after executive chairman Federico Sturzenegger's conclusion to "think beyond the box" to turn the association around, this case tracks profitability and other metrics of success for the state-owned bank.
The case ends with Sturzenegger asking: where can he decide the bank?
PUBLICATION DATE: November 22, 2011 PRODUCT #: 712030-HCC-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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