Banc Ones Halcyon Days of Merger Integration Harvard Case Solution & Analysis

1992 was the most successful for Banc One place it first among the 25 largest banks in the United States. It has achieved this stellar record through the nuts and bolts of the strategy, which included a bank account in serving the retail and middle market customers through local banks, investment in technology that creates a competitive advantage, and the treatment of acquisition by the bank as a regular line of business. The newly appointed chairman of the various services in the Banc One is responsible for the products of the non-bank securities, insurance, leasing, consumer finance, asset management and mortgage. But the growth of diversified services has raised fears that the fundamental values ​​on which the success of the bank were built changed. In this connection, the Chairman accused of persuading the president of a bank branch to its innovative banking products to their local banks in order to gain a strategic partnership with Diversified Services. "Hide
on LJ Bourgeois Source: Darden School of Business 13 pages. Publication Date: January 25, 2012. Prod. #: UV5190-PDF-ENG

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