To maximize their effectiveness, colour cases should be printed in color. As the founder and CEO, Wim Van der Borght had soared Bananas in 8 years from a 4.5 million euro organization into a 40 million euro group of companies with a diversity of field marketing actions in Belgium and Netherlands. The core of the group consisted of two businesses - Demonstrate and Bananas - which were totally independent and acted as adversaries in the market.
Both firms had unusual cultures and different strengths. In August 2008, Wim needed to decide on the right amount of integration or interaction of Show and Bananas. He also wanted to enlarge the businesses' activities to a complete advertising offering and needed to consider international growth opportunities.
PUBLICATION DATE: December 04, 2011 PRODUCT #: 712451-HCC-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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