The chief executive accountable for the Indonesian railways, a state-owned enterprise, is under pressure to show gains, however he also has to balance widely diverging stakeholder expectations that include excellent customer service and inexpensive transport.
The government subsidizes the railway's passenger traveling segment, and it has limited its fare costs, which has turned the mainstay of the railway into a loss-making business. The chief executive wonders the best way to trade off the distinct stakeholder prospects. He must produce a plan to present to the minister for State-Owned Enterprises. Author Marleen Dieleman is affiliated with the National University of Singapore.
PUBLICATION DATE: April 19, 2013 PRODUCT #: W13137-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION