Many leaders have a balanced approach to the measurement of productivity. But "balance" implies that all measures are equally important in any conditions. The authors endorse multimeasure approach, but to challenge the idea that all measures are equally important regardless of product-market strategy adopted. The results of the survey of over 200 companies support this position. The most successful artists emphasized measures and prospects (customers, internal business, innovation and growth, financial), the most appropriate strategy for their type (prospector, analyzer, low-cost legal assistance, differentiated). "Hide
by Eric M. Olson, Stanley F. Slater Source: Business Horizons 6 pages. Publication Date: May 15, 2002. Prod. #: BH075-PDF-ENG
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