This note offers a summary of the Chinese Internet by describing its top three firms: Baidu, Alibaba, and Tencent (BAT). While BAT had formerly concentrated their various businesses on distinct sectors of the on-line market -Baidu for search, Alibaba for e commerce, and Tencent for games and instant messaging -the proliferation of cellular devices in China introduced new land to be beaten.
By the ending period of 2014, BAT had made several investments and purchases to intensely compete withother challengers in the emerging mobile space and with each other. This note could serve as base for virtually any discussion linked to the Chinese Internet sector.
PUBLICATION DATE: January 13, 2015 PRODUCT #: 615039-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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