To optimize their effectiveness, color cases should be printed in colour. By the month of April 2009, BCM had ran consumer studies and field tests and the results were very promising. On the other hand, the industry was dominated by large players who could impede the intros of new technologies. The founders of BCM would have to make vital choices about how quickly to roll-out their technology, and to whom. Which industry players were allies? Would investors see as its founders as possibility in BCM? And how would the company's cash restraints affect the strategy in the present economic environment?
PUBLICATION DATE: April 13, 2009 PRODUCT #: 509026-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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