Babeeze in Arms Doula-center, a small London, Ontario business, offers services to women during pregnancy, childbirth and postpartum. In certified doula, a private entrepreneur provides emotional and physical support to the mother and supplements care provided by doctors and midwives. Along with two other Doulas and instructor, the owner provides labor services, obstetrical services and childbirth education classes. It has a solid reputation in the community for providing excellent care. The owner is actively involved as an active doula, but she wanted to move away from the practice, to focus on improving public awareness of Doulas and promote more opportunities and better care for mothers and babies. She is interested in opening a private birth center, which would be an alternative place for a woman to give birth, and a new object from which Babeeze offer services and classes. "Hide
by Matthew Thompson, Amy Dinnin Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: October 08, 2009. Prod. # 909A24-PDF-ENG
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