Just raised funding Series B, cause the hero is faced with a difficult decision: it must be a "step on the gas" and to scale its customer base, and continue to focus on fine-tuning the product and business model. The case describes the various marketing channels are working in a team BabbaCo (search, email, social media, deal sites, partners, etc.), including the strategy and the effectiveness of each. Readers can use this knowledge to evaluate the effectiveness of marketing efforts to date and determine whether they consider that the company is ready to scale these efforts and it is premature to do. "Hide
by Jeffrey J. Bussgang, Gaurav Jain Source: Harvard Business School 16 pages. Publication Date: December 13, 2012. Prod. #: 813107-PDF-ENG
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