Having just collected a Series B funding, the instance protagonist is faced with a tough choice: what must she do? Should she "step on the gas" and scale the clientele base, or persist in focusing on improving the item and business model.
The case describes the various advertising channels used by the BabbaCo team (Search, E-Mail, Social Networking, Deal Websites, Affiliates, etc.), including the strategy and effectiveness for each. Readers can use this knowledge to evaluate the potency of the marketing efforts to date and determine whether they think the business is ready to scale those attempts or whether it's early to do so.
PUBLICATION DATE: December 13, 2012 PRODUCT #: 813107-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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