B Lab's founders are on a mission to create a new sector of the economy, and specifically focused on three objectives: 1) building a community of certified B Corporations (B = Benefit), which is legally expand their corporate responsibilities to include consideration of a variety of stakeholder interests, 2) promoting public policies necessary to create a new corporate form called a benefit Corporation, and 3) establishing an investment grade, to help drive institutional investment in new asset class "impact investment." The case examines the problems associated with achieving each of these goals, let alone all three at once. Is a tripartite strategy B Laboratories his secret sauce or albatross? "Hide
by Christopher Marquis, Andrew Klaber, Bobbi Thomason Source: HBS 32 pages. Publication Date: September 9, 2010. Prod. #: 411047-PDF-ENG
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