This really is the third case in the AzzaFahmy chain. This instance as well as the three others in this chain (9B13M097, 9B13M098 and 9B14M023) could be utilized collectively or on a standalone basis. This case describes a number of the very first steps of doing business globally in the West. Lacking expertise that is international, by entering into a strategic alliance with renowned fashion designers, the entrepreneur seeks to minimize risk.
They systematically help her brand to be introduced by her to the international market, albeit on a restricted scale. Subsequent to the initial success, she starts planning a more organized approach towards internationalization. She decides to commission a thorough study of France, Spain and Turkey, as they've been historically acquainted with Arabic jewellery designs. Consequently, the case identifies particular information about the three nations so that they can be compared by students so that you can reach the top conclusion about ordered international expansion. Author Marina Apaydin is affiliated with American University of Beirut.
PUBLICATION DATE: March 31, 2014 PRODUCT #: W13657-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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