IMD-3-1967 © 2010
Pucik, Vladimir; Zalan, Tatiana
The case explains the change journey of a company system in the middle of a significant crisis - Allianz Auydhya CP, the subsidiary of Allianz, the biggest insurance coverage business worldwide - into among the most effective entertainers within the international group. In 2004, upset representatives and staff members withstanding management efforts to reorganize the seasonal loss-making company, threatened to close down the operations. Just 3 years later on, under a brand-new CEO and with a brand-new management group ready to break a number of the standard guidelines of the video game, the business ended up being the very first amongst Allianz subsidiaries in Asia in reaching its success targets.
The case analyzes in information the particular actions taken to alter the culture of the company, focusing on modification efforts which in the context of the regional company culture appeared especially questionable. 2) Recognize the value of handling distinctions not just amongst nationwide cultures, however likewise within cultures.
Subjects: Change; Business turnaround; Crisis management; Human resources; Cross-cultural leadership; Financial services
Settings: Thailand; Insurance; 1,000 employees; 2004-2007
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