A three-year old e-commerce company in the Philippines, AVA is in a more comprehensive e-commerce platform for local trend business, the company has grown from its early beginning mimicking the Gilt Groupe notion of internet flash sales.
Oliver Segovia is required to appraise where AVA should go next and answer some personal questions that are complex. The case regard problems related to e-commerce platforms, diaspora-based international exchanges, company location choice, and global entrepreneurship generally.
PUBLICATION DATE: June 10, 2013 PRODUCT #: 813188-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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