Autobytel has a first mover advantage in the Internet car buying a new space. According to a number of indicators, is the online leader in this category. However, the number of competitors have appeared, raising questions about the long-term viability of the purchase line model in Autobytel. In addition, Autobytel trying to accelerate revenue growth. The company has launched several new services and is now seeking to change in the market. "Hide
on Youngme Moon Source: Harvard Business School 21 pages. Publication Date: October 20, 1999. Prod. #: 500015-PDF-ENG
