In July 1999, the Australian Council of wheat (AWB), the share of national and international grain marketing organization, will be owned by the manufacturer. As a private company, AWB will no longer receive government guarantees of loans and have to rely on their own capital base for investment. Along with the new structure, AWB wheat export monopoly was in danger, as the domestic and international grain traders called for open competition. The case describes the challenges general manager Roger Murray AWB to navigate a new era. "Hide
by Ray A. Goldberg, Carin-Isabel Knoop, Cate Reavis Source: Harvard Business School 23 pages. Publication Date: December 1, 1998. Prod. #: 599070-PDF-ENG
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