Colour cases need to be printed in colour to maximize their effectiveness. Austal, Ltd. was an Australian contractor of high-speed passenger ferries. The global economic crisis set the business in a tough situation, although in January 2009 it had just finished the construction of its first LCS.
Its commercial order book had dried up, yet it needed to preserve capabilities in its Australian workforce near where its design capabilities were focused in now underutilized facilities. Was this a short-term issue, or had the commercial marketplace changed eternally? The (A) case studies chances that business might pursue to bridge the presumed difference until market conditions improve, and the (B) case recounts a few of these picks. The case centers on the issue of the significance for Austal to preserve production close to its design center, as its center of gravity shifts to other regions and will it do this?
PUBLICATION DATE: January 09, 2013 PRODUCT #: 613025-HCC-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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