Augat Electronics, Inc completes plan to launch a new line of connectors and tools for cable television equipment. While the line was in progress, new major U.S. competitor launched a new line of products at a higher price, and captured a leading position in the Canadian market. Key decisions facing Augat been how to evaluate products, and that the support of the marketing strategy should be. New connector Augar product appeared to offer customers significant economic benefits. "Hide
by Adrian B. Ryans Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: June 11, 1999. Prod. #: 99A009-PDF-ENG
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