Aucnet system links buyers and sellers in the wholesale market of used cars in Japan. Video image is delivered via DVD or satellite, along with the opinion of the inspector and the objective nature, based on data used for real-time auction for computers and telecommunications links. More than 1,000 cars sold in weekly auctions. The company is considering the possibility of export of technologies in the United States. The following questions arise: 1) What are the characteristics of markets that are suitable for this technology? 2) What are the most important issues of governance in relation to the implementation and operation of such electronic forums to market access? 3) What is the impact on the structure of the market? and 4) What issues are raised in an attempt to move the technology into new markets? "Hide
by Benn Konsynski, Art Warbelow, Jiro Kokuryo Source: Harvard Business School 16 pages. Publication Date: July 19, 1989. Prod. #: 190001-PDF-ENG
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