Michel Portal, a French executive with Auchan, was named to lead a recently acquired subsidiary in the imaginary state of Syldavia. This case is founded on a real situation that has been disguised for confidentiality reasons. The setting, Syldavia, is depicted as a transition economy and hence fits in with the eastern and central European countries, although the case that inspired this situation isn't located in this part of the world but in the Southern Europe.
Auchan Syldavia is representative of a "taking charge" case study, where participants are predicted to assist Michel Portal, the new CEO, extend a strategy for his new project in a company which he is expected by upper management to turn around in a comparatively brief time span.
PUBLICATION DATE: January 23, 2009 PRODUCT #: ES0911-HCB-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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