Attune Foods: Challenging the Goliaths with Authenticity Case Solution
Attune dealt with 2 difficulties:
- Develop a method to interact about gastrointestinal health in a consumer-friendly method.
- Communicate its distinction with food giants like General Mills and Kellogg in an engaging method, with method less funds.
Attune chosen to base its method on authenticity: a less pricey technique that the business thought would permit it to plainly interact its message and to separate it from the huge young boys. It used the principle of authenticity in all elements of its organisation (e.g., item meaning, production and sourcing, interaction).
The United States natural cereal company is remarkable: while many brand names of natural breakfast cereals wased established by hippies who wished to make a distinction worldwide in the 70s and 80s, lots of have actually been taken control of by big "standard' food business. Attune Foods and its brand names Uncle Sam and Erewohn is a different: it is a little, independent gamer. Its aspiration is to become a leading digestion health brand name in the nation: not precisely a popular discussion subject maximum household table.
The case explains the business and its competitors. The obstacle dealing with Attune during the time of the case was to double the size of the business within 4 years.
This is just an excerpt. This case is about Business
Related Case Solutions & Analyses:
Overview of Credit Derivatives
Emergency Vehicle Positioning Inc.
OXO International
Improving the Product Development Process at Kirkham Instruments Corp.
Allegheny Ludlum: Research and Engineering Resource Allocation
Retail Promotional Pricing: When Is a Sale Really a Sale (B)
Mebel Doran & Co. Supplement
Standard Oil Co.: Combination Consolidation and Integration (Abridged) (B)
The Novartis Malaria Initiative
Claude Grunitzky
