Attune Foods: Challenging the Goliaths with Authenticity Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

U.S. organic grain business is fascinating: while most brands of organic cereals were based hippie who wanted to make a difference in the world in the 70's and 80's, many of them were captured by a large "traditional" of food products Attune food and. .. their brands and Erewohn Uncle Sam is no exception: it is a small, standalone player's ambition to become the leading brand of digestive health in the country, not exactly a popular topic of conversation at the family dinner table, most Attune faced two problems: - .. Develop a way to report the digestive system in a consumer friendly way - Relationship its differentiation from food giants like General Mills and Kellogg in a convincing way, with much less funding Attune has decided to base its strategy on authenticity: cheaper strategy that the company believes have allowed to clearly communicate your message, to distinguish it from the big boys. It applies the concept of authenticity in all aspects of its business (eg, product definition, manufacturing and logistics, communication). case by the company and its competition. challenges faced by Attune at the material time was double the size of the company for four years. "Hide
by Glenn Carroll, Xavier Lederer Source: Stanford Graduate School of Business 19 pages. Publication Date: September 15, 2011. Prod. #: SM200-PDF-ENG