The newly appointed head of the project is dedicated to reducing product development time to transfer AT & T in the systems business unit (TSBU) is trying to decide how best to maintain the momentum of achieving Process Excellence (APEX) teams. In the past three years, APEX team helped reduce the interval TSBU product by 50% - an achievement that helped in getting TSBU Malcolm Baldrige National Quality Award. Now the motivation and expectations of further improvement are high. The case describes the launch of APEX, its evolution and the current challenges facing the organization of product development. Details to support discussion of the elements necessary to run and maintain the improvement program, including metrics, setting goals, role management, and methodological approaches to problem solving.
This case is only available in paper format (HBP do not have the rights to distribute digital content). As a result, a digital copy of an educator if not available through this Web site. "Hide
by Rogelio Oliva, James Quinn, Elizabeth Keating Source: Harvard Business School 15 pages. Publication Date: June 15, 2004. Prod. #: 604098-HCB-ENG
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