Birchbox offers trial-sized beauty products delivered by post -- attracting rave reviews. Seeing the success of this version, numerous "copycat" clones seek to offer the same service.
A number of these copycats focus on non-U.S. nations, but others are challenging Birchbox on its home territory. Can Birchbox guard its position? How?
PUBLICATION DATE: November 18, 2011 PRODUCT #: 912010-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
NYT Pub Com A
Internationalizing the Cola Wars (A): The Battle for China and Asian Markets
Digital Communications Inc.: Encoder Device Division
Skil Corp.
Dual Branding Strategy for a Successful new Product Launch in China
Innovation Clusters in the Global Economy: The Welfare Technology Region in Denmark
NeoPets, Inc.
Note on Deregulation and Social Obligations: Universal Service, Access Pricing, and Competitive Dynamics in U.S. Telecommunications
PetroChina: International Corporate Governance with Chinese Characteristics
Leonisa: A Succession Crisis Among Second Gens
