Provides Update CEO Michael Armstrong "Project Grand Slam" strategy to create value AT & T, offering a complete, integrated solution to telecommunications for both corporate and private clients, including wireless and wire-line telephones, internet, cable TV, and network management. By July 2004, AT & T sold its cable business Comcast, sold the business of wireless Cingular, and was demoted to the status of junk bonds. Soon after that, AT & T announced that it would abandon its local telephone by the Federal Communications Commission, which makes them uncompetitive as mediators. The strategic question is whether AT & T can find ways to grow and create value for its shareholders, or is it time to sell one of the RBOCs?
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by Stephen P. Bradley, Kerry Herman Source: Harvard Business School 17 pages. Publication Date: 08 Oct 2004. Prod. #: 705425-HCB-ENG
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