Examines the evolution of AtomFilms - one of the few companies that survived the wave of failures in the field of digital entertainment in 2000 - since its founding in 1998 until its merger with Shockwave in December 2000. Within a short period of time, AtomFilms created considerable library of short films, the brand identified with short form content and revenue streams from multiple online distribution channels. Focused on a number of key decisions facing Mika Salmi, CEO, including the definition of future branding strategy of the company, making decisions about the allocation of resources between the online and offline parts of the business, deal structuring with developing peer-to-peer network for audiovisual content and relationship management several wireless companies for the distribution of short form content. Finally, Salmi has to decide on the strategy of the company after the merger and the consequences of such a strategy for the organization of the company. "Hide
by Bharat N. Anand, Taz Pirmohamed Source: Harvard Business School 36 pages. Publication Date: June 19, 2001. Prod. #: +701063- PDF-ENG
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